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The Marketing Muscle Up Show
Get the latest news in the COMmunity — conversations with founders, fitness leaders, and industry experts.
Latest Episodes

Ep 208: Beyond the Script: Master The Art of Soft Skills & Sales Growth
In the latest episode Richard sat down with sales expert Steve Jensen for a powerful conversation around sales, AI, lead conversion and what businesses need to do right now to stay ahead.
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Ep 207: Building Success Through AI Systems & GRIT
Richard sits down with Robbie Mattei, who shares the secret to building success through grit and AI systems — focus, leadership, and habits that make high performers thrive.
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Ep 206: Exploring Where Fitness Meets Healthcare
Richard sits down with Ken Griffin, CEO of AUSactive, for a powerful conversation about the future of Australia’s health and fitness industry, care plans and bridging fitness with healthcare.
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Ep 205: Building One Of The Greatest Brands — GOAT!
In the latest episode of the Marketing Muscle Up Show, I sat down with Ceri Cummings, co-founder of GOAT CO, to talk brand building.
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Ep 204: Why Every Fitness Professional Needs To Rethink How They Train Mums — Jen Dugard
We welcome back Jen Dugard, a powerhouse in women's health and fitness, sharing 19 years of experience in certifications and changing the industry.
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Ep 203: Rachel Leman — From Garage Bootcamp to Women's Studio Powerhouse
We sit down with Rachel Lehman, the passionate founder of Miss Motivator in Port Macquarie, on growing a women's studio.
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Ep 202: This Is What's REALLY Changing the Fitness Industry — Shaun Krenz Explains
Richard Toutounji kicks off the new Industry Edge segment with special guest Shaun Krenz on what is really changing in fitness.
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Ep 201: AUSActive's New Continuous Professional Development — And What You Need To Know
Richard speaks with Barrie Elvish, CEO of AUSactive, about the future of fitness and the new CPD framework.
LISTEN ON SPOTIFY →Ep 200: Mastering Your Mindset With James Short — How To Gain Clarity & Focus in Business & Life
Mindset coach James Short shares his expertise on mastering mindset for clarity and focus in business and life.
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Ep 199: The AI Era Of Fitness — Why Human Connection Matters More Than Ever With Justin Tamsett
Justin Tamsett, renowned fitness industry consultant, on why human connection matters more than ever in the AI era.
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Ep 198: The EMS Revolution — Reimagining The Future of Fitness with Matt George
Recording from the car after visiting several client studios in Brisbane — a conversation on the EMS revolution.
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Ep 197: Building a Thriving Fitness Community with Ben Fletcher from Listen To Your Body
How to grow a fitness studio for the long term — a chat with Ben Fletcher from Listen To Your Body.
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