Advertising that costs more than it delivers
You’re investing in ads, but the enquiries aren’t consistent—or they aren’t coming from the right businesses.
Marketing advisory for fitness and wellness suppliers
Plenty of interest at events. Not enough enquiries between them?
You’ve built products and services that help fitness businesses. Give them the visibility and positioning they deserve with specialist marketing advisory for fitness suppliers to reach the right buyers and generate more consistent enquiries.
Grow your marketing presence in the fitness industry.
Help the right fitness businesses understand what you offer, why it matters and why they should choose you.
Whether you supply equipment, technology, education or professional services, your marketing needs to connect your offering with the needs of your buyers.
That means a clear message, a credible presence and consistent activity that supports your sales process.
Is your marketing creating the opportunities you need?
Social content without sales conversations
You’re posting, but the activity isn’t leading to meaningful enquiries, product discussions or sales opportunities.
Too much reliance on referrals
Word of mouth and industry relationships bring in business, but you need a more consistent way to reach potential customers.
Plenty to do. No clear direction.
Whether it’s you, your team or an outsourced provider handling marketing, sales and daily operations compete for attention. Without clear direction, it’s hard to know what to prioritise or what will generate more enquiries.
Give your marketing a clear commercial purpose.
More activity isn’t always the answer. Your marketing needs to support a business goal.
You might want to introduce a product, reach a new customer segment, reconnect with past buyers or improve the quality of your enquiries.
We help you identify the priority, build a practical 90-day plan and focus your effort on the work that supports it.
Clear direction. Practical action. Ongoing support.
Our approach brings together two parts: Marketing Activation and Marketing Advisory.
Marketing Activation
Activate five marketing funnels to generate more consistent enquiries. We guide your team to put them into action, or we can do the work for you.
Marketing Advisory
Make clearer decisions, stay focused and review your progress. Join our Marketing Boardrooms specifically for fitness suppliers, with expert guidance to strengthen your strategy and keep your marketing moving.
Together, they connect what your business wants to achieve with what your marketing does each week.
Marketing Activation
Put your products and services in front of the right buyers.
Build the assets and campaigns that help potential customers discover your business, understand your offering and take the next step.
Through Marketing Advisory, choose two services for your first 90 days, based on your current business goal.
Brand activation
Make your business easier to recognise and understand.
Refresh your logo, create video that introduces your offering and improve your Google Business presence.
Meta advertising
Give your offering a focused campaign.
Set up, launch and run Meta advertising across your first 90 days, with messaging aligned to your marketing priorities.
Website
Turn interest into a clear next step.
Create a service-based website or improve your existing site so visitors can understand what you offer and how to enquire.
Social media
Show up consistently with something relevant to say.
Create and publish content over 90 days to build awareness of your business, products and services.
Email marketing
Start new conversations with people who already know you.
Reconnect with warm leads, past customers and your database through email activity designed to create sales opportunities.
Marketing Advisory
One business goal. A focused 90-day plan.
Get high-level support to make clearer marketing decisions and keep your plan moving.
We work with you to identify your next priority, decide what needs to happen and stay accountable as you put the plan into practice.
Focus on one target
Choose a clear business goal and direct your marketing activity towards it.
Get advice when decisions matter
Work through current challenges and priorities with Richard and the team, so you can make informed decisions about your next steps.
Keep your plan in motion
Stay connected through direct messaging, check-ins and discussions with fitness supplier peers.
What’s included
- An initial one-on-one 90-day action session
- Quarterly 90-day marketing planning sessions
- Access to the private WhatsApp group
- One-on-one growth calls when needed
- Board Meetings with fitness supplier peers
- Access to MY Momentum Marketing Club
Build relationships that support your business.
Marketing creates visibility. Relationships give you opportunities to understand your customers and the industry you serve.
Connect with other fitness suppliers, discuss common challenges and bring fresh perspectives to your positioning, marketing and business decisions.
Peer conversations and ongoing advisory help you stay connected while working towards your own business goals.
Build a stronger marketing plan for your supplier business.
A clear path from where your marketing is today to steady enquiries and sales conversations.
- 01
Activation Sessions
Work with Richard to review your marketing, identify missed opportunities and set a clear direction—from trade show campaigns to your existing database.
- 02
Choose Your Marketing Funnels
Learn the five marketing funnels and choose what to activate first. Build lead flow beyond events and a follow-up process that keeps sales conversations moving.
- 03
Join the Marketing Boardroom
Bring your campaigns, questions and challenges. Get practical advice, learn alongside other suppliers and explore how AI can help you get your marketing done.
- 04
Review, Learn and Keep Growing
Track enquiries, follow-up and sales. Review what’s working, improve your campaigns and keep building your marketing with guidance and accountability.
Choose the support your supplier business needs.
Marketing Advisory
Learn the funnels. Build your plan. Keep moving.
For fitness suppliers who want clearer direction and the skills to run better marketing. Get guidance from Richard, activation sessions and Marketing Boardroom support to strengthen your campaigns, improve event follow-up and use AI with confidence.
Book a strategy sessionMarketing Advisory + Activation
Expert guidance with hands-on help.
For fitness suppliers who want to learn the strategy and get support delivering the work. Combine Marketing Advisory with two selected marketing services to activate your priority funnels, follow up opportunities and build more consistent lead flow.
Book a strategy sessionHow is your supplier marketing shaping up?
Take the Fitness Supplier Marketing Scorecard to review your current marketing and start thinking about where to focus next.
9 questions, 60 seconds or less. You’ll get your marketing score out of 100, plus ways to improve it and the areas you’re missing.
Whether you’re looking to strengthen your presence, improve your messaging or create more consistent activity, start by looking at where you are today.
Hey, it’s Richard Toutounji here...
I’ve spent more than 20 years in the fitness industry, including owning one of Australia’s first private fitness studios in Neutral Bay, originally created by Matt Church. I founded Lifestyles Corporate Wellness and built industry directories and brands across health and fitness. More recently, I built COM Marketing before scaling and selling the agency side of the business.
I love working with established businesses that have great products and services but need help getting their marketing moving. My strength is spotting the missing pieces—whether that’s a funnel, a campaign that needs adjusting or an opportunity that hasn’t been explored. I’m practical: I like to get inside a business, test ideas and work out what deserves attention.
We’ve been fortunate to work as marketing partners with AUSactive and Exercise New Zealand. I also host the Marketing Muscle Up Show, with more than 200 episodes, and have delivered over 1,000 marketing presentations to health, fitness, wellness and supplier businesses.
A fun fact: my wife Joey and I used video marketing to secure our place on the first season of The Amazing Race Australia, where we were known as the “married entrepreneurs”. We’ve also written a bestselling children’s health book and attracted extensive media coverage.
I’d love to help you find the missing pieces in your marketing and put them into action so your business can grow.
Frequently asked questions
Give your next stage of growth a clearer direction.
Build your presence in the fitness industry with a focused plan, practical marketing support and advice that keeps you moving.