FOUNDERJoey Toutounji
Purposeful Marketing
Passionate about helping business owners build the confidence to share their message through marketing that feels authentic, purposeful & true to who they are.


Fitness, health and wellness business owners, pick the classes that matter most to you and build momentum one session at a time. Foundation Memberships...OPEN August
Train your marketing... like you train your body.
Marketing fitness starts here. At MY Momentum Club, you get to choose your own classes across marketing and mindset to help you build the momentum you need. Learn at your own pace and build the habits that help your business thrive.
This is like a gym, for your marketing growth. Strengthen the skills that help move your business forward alongside a community that cheers you on and supports you. Because building a business is easier when you don't do it alone.
Join the club & let's build momentum together.
Stop wondering what to do next with your marketing. Instead of spending hours searching Google or YouTube for answers, simply choose the live class that suits your needs from our monthly timetable and learn alongside a community of like-minded business owners.
Every month you'll have access to practical, up-to-date training covering AI, social media, video marketing, paid advertising, email marketing, branding, sales, member retention, mindset, time management and more.
Start by building your marketing skills with Marketing Classes, or take the next step with Action Club, where strategy meets mindset. Create a clear marketing plan, stay accountable, build confidence, strengthen member retention and learn how to turn more enquiries into loyal paying members.
And when you're ready to scale, Scale 90 Grow gives you the coaching, strategy and accountability to take your business to the next level. Because growing your business shouldn't mean figuring it all out on your own.

Example timetable — Exact classes are shown in membership
Marketing shouldn't feel overwhelming. Learn from coaches with real experience, sharing practical knowledge, fresh ideas and experience to help you build confidence, gain clarity and grow.
FOUNDERPurposeful Marketing
Passionate about helping business owners build the confidence to share their message through marketing that feels authentic, purposeful & true to who they are.
AIAI Systems & Workflow
AI systems and workflows that save you hours every week and unlock smarter, faster ways to run and grow your business.
COPYWRITINGCopywriting Coach
Helping you write with confidence. Creating content and copy that captures attention, builds connection and inspires action.

CONTENTContent Momentum Coach
Helping you build a clear, actionable marketing plan that keeps you consistent, saves time and turns your ideas into real momentum.
COMING SOONNew Social Media Marketing Coach
Learn how to create content that connects and engages with your audience.
COMING SOONPaid Ad Coach
Discover how to run your own ad campaigns with confidence.
Get the tools, support and accountability to help you build momentum from sales and retention to mindset and implementation.
FOUNDERMarketing Strategy & Brand
Founder | Helping business owners take the guesswork out of marketing with practical strategies, clear planning and systems that are easy to implement.
MINDSETMindset Coach
Mindset Coaching that helps you show up with clarity, confidence and consistency to grow your business.
SALESSales Training Expert
Sales training that helps you turn more enquiries into paying members with a seamless, pressure-free approach to growth.
RETENTIONMember Retention Coach
Member retention strategies that keep your community engaged, loyal and growing through every stage of your business.
COMING SOONNew Action Expert
A new expert is joining the Action Advisors soon. Stay tuned!
COMING SOONNew Action Mentor
Another expert is on the way to help you take action and build momentum.
Your 4-Step Plan to Confident Marketing and Growth
Find clarity. Build confidence. Market with a purpose.
Expert coaches to guide and inspire you!

Turn your ideas into marketing that gets seen.
Create content
that gets seen
and gets results!

Expand your reach and grow your impact.
More visibility, more opportunities

Turn momentum into marketing success.
Build the habits that create lasting momentum!
EXPERT COACHES
Industry experts who know what works.
FLEXIBLE LEARNING
Choose the classes you need, learn at your own pace.
SUPPORTIVE COMMUNITY
Connect, share and grow with like-minded business owners.
Learn. Implement. Thrive. TOGETHER.
Save money. Pay yearly.
LEARN. Build your marketing skills, one class at a time.
Develop the knowledge, skills and confidence to market your business through practical, expert-led classes designed for real business owners.
What's included:
Perfect For You If...
DO. Take action with marketing, sales, retention and mindset.
Your business growth membership, where strategy becomes action. Build confidence through Mindset Classes, create a clear plan with Marketing Plan sessions, strengthen your sales, improve member retention, and gain the accountability to keep moving your business forward.
What's included:
Perfect For You If...
Limited founder rate members
GROW: Your next level starts here.
For business owners who have the marketing basics sorted and are ready to grow with a plan, not guesswork. A small, high-support group built around a 90-day growth cycle, with direct access to Richard and Joey along the way.
What's included:
Perfect For You If...
After you apply, we'll be in touch to organise a short call. It's simply a conversation about where your business is now, where you'd like to take it and whether Scale 90 Grow is the right fit for you.
(Save money. Pay yearly)
Your Founding Member rate remains locked in while your membership stays continuously active. If you cancel and rejoin later, the current public price will apply.
*Weekly prices are approximate equivalents based on upfront annual payment. Memberships are billed monthly or annually. Weekly billing is not available.
Australian customers: BECS Direct Debit is available at checkout when paying in AUD.
Welcome to a community where marketing feels simple, creative and achievable

Lock in foundation pricing on a MY Momentum Club membership and be part of the community that helps your business thrive.