Frank Smarrelli

Frank Smarrelli is one of the fitness industry's leading voices on member retention and loyalty, with almost three decades of experience helping health clubs and fitness studios improve member engagement, customer service, loyalty, and long-term retention. Since opening what became Australia's largest personal training studio in 1996, Frank has worked across every level of the fitness industry, from personal trainer and gym owner to business coach and member retention specialist.

As the Founder of My Gym Rewards, Frank developed an innovative member rewards, engagement, and loyalty platform designed specifically for fitness businesses. The platform helps clubs and studios increase member engagement, encourage positive member behaviours, strengthen loyalty, and improve long-term retention through a proven rewards and recognition ecosystem.

Over the past two decades, Frank has coached hundreds of gym and studio owners and worked with many of the fitness industry's leading brands, combining practical business strategy with deep expertise in member retention and customer loyalty. Frank's passion is helping fitness business owners understand that sustainable business growth begins with member retention. Through strategic retention planning and proven engagement systems, he helps clubs build stronger businesses by keeping more of the members they already have.